How Often Should You Redesign Your Website? Key Indicators to Watch

  • Best Practices

When it comes to marketing, your website is the greatest tool at your disposal. So it’s crucial that you make sure it’s performing at its highest level.

But sometimes, your website becomes a squeaky wheel in need of greasing. When that happens, it might be time for a website overhaul. But how do you know how often you should redesign your website? We’ve gathered a helpful list of signs to look for.

Your website isn’t converting

While your website can be a major resource for you, it won’t do you any good unless it’s bringing in traffic and more importantly, converting those visitors into quality leads.

First and foremost, you want to optimize your website for search engines. No one will know your business exists if they can’t find it! By improving your Search Engine Optimization, or SEO, your page will rank higher on search engines and be viewed by more users.

Once visitors land on your website, you want to keep them there. If you’ve noticed your website has a high bounce rate, you might consider refining your brand messaging. You want your website to tell a story that speaks not only to what you do, but also why it matters.

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Users cannot easily navigate your website

Your content might be top-notch but if your website is difficult to navigate, you may be unintentionally scaring away visitors. When someone arrives at your website, they should be able to easily and quickly locate the information they need to access.

Additionally, while some may joke about attention span, it definitely matters in retaining website visitors. Slow loading times can discourage users from further exploring your website. Every second counts and when your site takes several seconds to load, users will click off your page to find information elsewhere.

If your users find themselves navigating a maze of buttons or waiting ages for a page to load, it might be time to consider a redesign to improve the user experience of your website.

You’re planning a rebrand

If you’re planning a rebrand for your business, consistency is key which is why you should definitely consider redesigning your website as well.

Creating a consistent feel and look across your website doesn’t only improve the experience for users. It also helps to effectively communicate your brand story and establish recognition.

Furthermore, if you’re planning a rebrand you might be repositioning your business or updating your target audience. You want to ensure that your brand and website continue to reflect and resonate with your audience.

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Your website is outdated

We love a good throwback as much as the next person. But users will most likely doubt the credibility of your website—and your business—if your landing page looks straight out of the nineties.

An outdated appearance may dissuade some users from trusting your content to be accurate and up to date. No one is saying that your website should adhere to all the current trends. In fact, we discourage it! However, a refresh might be just the thing to increase your web traffic.

If you haven’t optimized your website for mobile, now is the time. In doing so, users can easily access your website from any device without barriers. A site that is not optimized for mobile can be a major setback for your business which is why we prioritize creating device-friendly websites.

How often you should redesign your website

Having an updated and refreshed website can often be a worthwhile investment for the overall success of your business. These few factors can assist you in determining when and how often you should consider a website redesign.