Creating the most emotionally engaging games in the world




2013 - 2014


  • Digital Strategy
  • UI Design
  • UX Design
  • An internationally-renowned studio known for creating some of the world’s most compelling worlds and characters – including AAA games Dragon Age and Mass Effect — Bioware asked Plank to develop a new website to help modernize the company’s online presence and continue to attract the best talent in the industry.

    Storytelling with intelligent user experience

    Using a mix of beautifully designed game assets and strong employee testimonials, we created a rich and immersive responsive website that gives visitors a taste of what it is like to be a part of the BioWare team. A simple User Interface (UI) with in-built navigation and clear, prominent calls-to-action help drive potential new employees to peruse current available vacancies.

    About the client

    Since 1995, BioWare has created some of the world's most critically acclaimed titles, including Baldur's Gate™, Neverwinter Nights™, Star Wars™: Knights of the Old Republic™, Jade Empire™, Mass Effect™, and Dragon Age™. BioWare operates in Edmonton (Alberta, Canada), and Austin (Texas, United States).

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