Montreal Baseball Project

A Digital Movement for Montreal’s Major Baseball League


Montreal Baseball Project




  • Information Architecture
  • Responsive Design
  • UI Design
  • UX Design
  • WordPress
  • More than a few Montrealers shed a tear on September 29, 2004 — the last Expos home game after 36 years in the city. Plank’s President and Founder, Warren Wilansky, was one of them.

    Why this project was a success

    • 1

      Designed the user experience to pay tribute to the rich history of Montreal baseball.

    • 2

      Increased fundraising opportunities & expanded the reach for profile-building galas.

    • 3

      Offered the team a new way to unite fans & keep them up to date with the latest news.

    Promoting a passion project

    The Montreal Baseball Project was started by Warren Cromartie, former professional baseball player who spent the early part of his career with the Montreal Expos. Seeing the momentum he was building towards bringing a Major League Baseball team back to Montreal, Plank approached the MBP in the fall of 2013 to lend support to the cause.

    We completed a full redesign of the website, working hard to create a site that pays tribute to the rich history of baseball in Montreal, while looking forward to the future.

    We developed a platform that could grow along with the movement and empower the whole MBP team to keep in touch with their supporters.

    Filling the stands with supporters

    The Montreal Baseball Project cleanly delivers content to three types of supporters: fans, sponsors, and the press. Visitors can keep up to date with the MBP’s efforts, browse articles on the MLB in Montreal, download press materials, find information about events, shop for merch, and become a sponsor of the project.

    Easy updates and maintenance

    We created a responsive, high-end user experience that represents the history of baseball in Montreal from a design perspective, supports Expos fundraising and profile building Galas, and brings fans right up to date with the latest campaign news and information. We used WordPress for the backend to make it a snap for the Montreal Baseball Project team to update and maintain all aspects of the website themselves.

    About the client

    With a metropolitan area population of nearly 4 million people, Montreal is currently the largest North American city without a baseball franchise. Montreal Baseball Project seeks to build upon the recent groundswell of demand for baseball in Montreal and deliver a team back to the community.

    Like what you see?

    Don’t be shy, we’d love to hear from you.

    Contact us