Rush
Rush in the Limelight: The Ultimate Fan Experience
Client
Rush
Year
2014 - Present
Expertise
- Content Strategy
- Information Architecture
- UI Design
- UX Design
With more than 40 million records sold worldwide and a place in the Rock and Roll Hall of Fame, Rush are certified ROCK LEGENDS. Needing a website to reflect their rock god status, their management called on Plank and Happy Cog to create a new and improved online home to kick off their R40 Tour.
Why this project was a success
-
1
Built a custom flexible WordPress CMS that can be iterated on at every milestone.
-
2
Designed a user journey that promotes endless discovery of Rush’s discography.
-
3
Created a fan-focused platform to connect fans with shared interests and experiences.
Website redesign & fan community
We began by revamping the site to include the necessary responsive layouts for today’s browsing needs. From there, a complete discography was expanded to include credits, liner notes, lyrics, awards and chart positions—everything on every super fan’s wish list.
A new home for fans to interact and share with one another
Having a true Rush fan like Happy Cog’s Greg Hoy on board kept the focus on the fans. What is music without an audience, after all. New commenting modules allowed fans to upload and share photos, videos, and stories from the live shows—from their last tour and all the way back to the beginning—keeping the Rush experience going long after the tour ends.
About the client
With more than 40 million records sold worldwide and a place in the Rock and Roll Hall of Fame, Rush are certified Canadian ROCK LEGENDS.
