Enhanced User Experience for an Evolving Theatre

Flexible Content With Modular Design

The first iteration of Centaur Theatre’s website included a number of templates used to build web pages. Templates are naturally very rigid, with little ability for admins to move sections of a page around to fit their needs. To give them more flexibility with their content, we implemented a modular design, which contains blocks that can be moved, added, or removed easily.

With modular web design, administrators have the ability to create pages using independent content sections that can be combined in an infinite amount of ways. This also allows Centaur Theatre’s website to evolve and scale as its organization does without relying on agency support for monthly updates.

Spektrix Integration

We integrated the Spektrix API for a seamless experience from show viewings to ticket purchases. Using a calendar view, users can view upcoming shows and easily purchase tickets without having to navigate between pages.

Utilizing Spektrix API, the buy tickets page can pull desired data in real-time, making ticket purchases and showtime information a mainly hands-off process for admins once they complete their initial set-up. There is no need to duplicate or update content as showtime approaches.

Improved Navigation

The mantra less is more can be just as significant to web design as anything else. By carefully selecting the content that is displayed, and where and when it’s shared, you can better guide users across a site. We applied this concept to Centaur Theatre’s website by carefully designing the navigation to focus on key actions like buying tickets and viewing shows.

Their navigation now features a main menu that contains content users are most likely searching for and an expanded menu containing additional information. Another way we improved navigation is by using a sticky call-to-action button that invites users to buy tickets while scrolling. By making these simple yet effective changes, users can easily engage in desired actions, which can result in an increase in conversion rates long-term.