ÎleSoniq
A Personalized Festival Experience for Electronic Enthusiasts
ÎleSoniq is a staple in the Montreal EDM scene. Over 50,000 electronic enthusiasts head to Parc Jean-Drapeau in the summer heat to experience an immersive universe of visual and sonic sensations. The high-energy festival has been moved by the likes of deadmau5, Die Antwoord, Azealia Banks, Skrillex, and Tiësto.
Why this project was a success
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1
Created a unique design concept to represent the ÎleSoniq brand and its audience.
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2
Personalized the user experience with recommendations, information, and rewards.
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3
Simplified the purchase path to improve user experience and conversion rates.
Big announcements and big traffic.
Fans flock to festival lineup announcements. They know there’s no time to waste when tickets go on sale for sellout shows. And they need quick access to information during festival weekend.
ÎleSoniq’s website needed to perform under the pressure of heavy traffic spikes at key moments without disappointing audiences.
Given our experience with evenko.ca and Rush.com, ÎleSoniq knew we could be trusted to build a site that could keep up with its avid fans. By routing 95% of the site’s pages and assets through a robust Content Delivery Network, we lightened the load on any one server, improving uptime and user satisfaction.
Integrated, personalized experience.
A fantastic festival experience depends on a lot of factors coming together. We’re proud to have integrated 3rd party technology from fellow Montreal companies Greencopper, Outbox and Connect&Go to weave together schedules and artist information, account management and ticketing, and RFID wristband technology.
Leveraging these integrations, we upgraded the Soniq Pass online experience. With a unified single login, festival attendees can get artist recommendations, link social accounts and access special deals offered by ÎleSoniq and their partners.
Once onsite at the festival, scanning your wristband allows you to challenge your friends to games, win prizes, and share photos to your personal timeline.
Hit replay.
Our work on the ÎleSoniq website was part of a larger project that included Evenko’s other two major festivals, Osheaga and Heavy Montréal. While each site has its own unique look and feel, they remain the same “under the hood.”
The custom Content Management System we built allows the organizers of each festival to control and tweak the content and marketing deals that they offer to their audiences. All three festivals can rest assured that their audiences will always have access to the information they need, when they need it.
About the client
ÎleSoniq is a staple in the Montreal EDM scene. Over 50,000 electronic enthusiasts head to Parc Jean-Drapeau in the summer heat to experience an immersive universe of visual and sonic sensations. The high-energy festival has been moved by the likes of deadmau5, Die Antwoord, Azealia Banks, Skrillex, and Tiësto.
