A Unified Web Experience for a Youth Empowerment Organization

An Intuitive Website for Diverse User Needs

With this project, we aimed to create a web experience that suited a diverse range of users, each with a unique set of needs. Whether it’s diners searching for restaurant information, potential donors looking to make an impact, or individuals seeking opportunities to apply for internships, we prioritized making it easy to quickly access the necessary information.

Through careful consideration of user experience and information architecture, we ensured that each audience could effortlessly navigate the website. The result is a user-centric design that ensures a smooth and engaging experience across all touchpoints.

Merging Identities into a Unified Web Experience

With two distinct brand identities, we were able to successfully merge the two into one cohesive and engaging website. The decision to unite Momentum Society with the prominent main brand, Café Momentum, was driven by the need to capitalize on Café Momentum’s traffic and streamline user experience.

As Café Momentum has stronger audience recognition, it was critical to reflect this new unified identity through a major rebrand. By incorporating fresh brand assets, we not only were able to enhance visual appeal but also ensure a transition that resonated with users and aligned with the updated brand vision.

Collaborating with a Brand Agency to Deliver a Seamless Design

This project marked an exciting opportunity for Plank to collaborate with Black Sheep Agency to offer a fresh perspective. As a result of their efforts, we had access to a vast asset library and comprehensive brand guide, which provided us with everything needed to bring the vision to life.

Throughout the process, high collaboration was required to ensure productivity and alignment between both teams. The lessons learned from this experience were invaluable, ultimately strengthening our teamwork, providing our team with new skills, and delivering a successful outcome.